MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
The campaign highlighted the collections’ dice, backpacks, apparel, accessories, stickers and other launch products. Together, the graphics created a cohesive promotional presence that could support digital advertising, email marketing, e-commerce... Read more...
Biome Dice: Kickstarter Banner Campaign
Biome Dice: Kickstarter Banner Campaign
I developed a consistent, nature-inspired visual system that united the different ecosystems while giving every biome and product collection its own identity. The assets were adapted for Kickstarter, social media,... Read more...
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Creators share their experiences through videos, photographs, tags and collaborative posts that also appear across the Eyewear Junkie social channels. Featured Wichita collaborators include Garrett Von Flue and Jen Cole,... Read more...
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Creators share their experience through videos, photographs, tags and collaborative posts that also live on the Specs social channels. This gives the brand an expanding library of authentic content featuring... Read more...
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
Every infographic explained the individual design decisions behind its featured collection, including the cultural meaning of the dice symbols, the stone or glass selected for the dice, and the wood... Read more...
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
I conceived, pitched, developed, and managed the Friendship Lamps Social Pop-Up—an experiential influencer activation created to introduce more people to Friendship Lamps, generate authentic creator content, and build meaningful relationships... Read more...
Specs Father’s Day Billboard Campaign
Specs Father’s Day Billboard Campaign
The campaign included both multi-location and “Local Since 2002” variations while maintaining a consistent Specs identity. One concept was selected for the final campaign and displayed in Wichita, Kansas. Read more...
Specs Back-to-School Billboard Campaign
Specs Back-to-School Billboard Campaign
Each version maintains a consistent campaign identity while adapting its supporting message for the intended audience and placement. The final artwork uses high-impact typography, strong contrast, and distance-friendly readability. Read more...
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
For the collection’s first phase, I designed two split-art backpacks using official artwork from each game. Translating detailed fantasy and science-fiction illustrations onto three-dimensional products required careful consideration of seams,... Read more...
Soothing Lotus Relaunch Marketing Campaign
Soothing Lotus Relaunch Marketing Campaign
The campaign needed to communicate multiple products, promotional offers, required disclaimers, and calls to action without compromising the brand’s premium identity. A dramatic black-and-gold foundation, vibrant product-specific colors, ornate details,... Read more...
American Dream Conference Event Graphics
American Dream Conference Event Graphics
A consistent red, black, and white palette, distressed typography, branded patterns, and adaptable layouts unified the campaign while giving each message its own visual hierarchy. The examples shown represent a... Read more...
Biome Dice Kickstarter Print Campaign
Biome Dice Kickstarter Print Campaign
The campaign included biome-specific postcards, flyers, order inserts, shopping-bag inserts, QR-driven materials, and large-format meter-board displays for Misty Mountain Gaming’s convention booths. Each piece maintained a consistent visual identity while... Read more...