Role: Brand Designer, Graphic Designer and Campaign Designer
Company: Soothing Lotus
Deliverables: Launch graphics, social content, promotional mailers, QR campaign materials and print collateral
Related project: Soothing Lotus Brand and Packaging Redesign

Soothing Lotus Edibles needed a cohesive relaunch campaign to introduce its redesigned product collection, build anticipation, attract new customers, and perform effectively across print and digital channels.

I created coming-soon announcements, social media graphics, launch offers, a QR-code signup promotion, and two-sided printed mailers. The print materials were distributed at pop culture conventions and included with customer orders, while digital variations supported the online launch.

The campaign needed to communicate multiple products, promotional offers, required disclaimers, and calls to action without compromising the brand’s premium identity. A dramatic black-and-gold foundation, vibrant product-specific colors, ornate details, and structured typography created a consistent system with a clear visual hierarchy.

I also helped develop the Soothing Lotus identity, logo, and complete packaging system, which is presented as a separate portfolio project.

Disclaimer | Portfolio work displayed to document design contributions by Sophie Jones and/or Jupiter House. All trademarks, logos, product names, licensed artwork, and other third-party materials remain the property of their respective owners; no ownership of third-party intellectual property is claimed, and no affiliation or endorsement is implied beyond the client, employment, collaboration, or licensing relationship identified in each project.