MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
The campaign highlighted the collections’ dice, backpacks, apparel, accessories, stickers and other launch products. Together, the graphics created a cohesive promotional presence that could support digital advertising, email marketing, e-commerce...
MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
|Sophii Jones
Biome Dice: Kickstarter Banner Campaign
I developed a consistent, nature-inspired visual system that united the different ecosystems while giving every biome and product collection its own identity. The assets were adapted for Kickstarter, social media,...
Biome Dice: Kickstarter Banner Campaign
Biome Dice: Kickstarter Banner Campaign
|Sophii Jones
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Creators share their experiences through videos, photographs, tags and collaborative posts that also appear across the Eyewear Junkie social channels. Featured Wichita collaborators include Garrett Von Flue and Jen Cole,...
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
|Sophii Jones
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Creators share their experience through videos, photographs, tags and collaborative posts that also live on the Specs social channels. This gives the brand an expanding library of authentic content featuring...
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
|Sophii Jones
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
Every infographic explained the individual design decisions behind its featured collection, including the cultural meaning of the dice symbols, the stone or glass selected for the dice, and the wood...
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
|Sophii Jones
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
I conceived, pitched, developed, and managed the Friendship Lamps Social Pop-Up—an experiential influencer activation created to introduce more people to Friendship Lamps, generate authentic creator content, and build meaningful relationships...
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
|Sophii Jones
Specs Father’s Day Billboard Campaign
The campaign included both multi-location and “Local Since 2002” variations while maintaining a consistent Specs identity. One concept was selected for the final campaign and displayed in Wichita, Kansas.
Specs Father’s Day Billboard Campaign
Specs Father’s Day Billboard Campaign
|Sophii Jones
Specs Back-to-School Billboard Campaign
Each version maintains a consistent campaign identity while adapting its supporting message for the intended audience and placement. The final artwork uses high-impact typography, strong contrast, and distance-friendly readability.
Specs Back-to-School Billboard Campaign
Specs Back-to-School Billboard Campaign
|Sophii Jones
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
For the collection’s first phase, I designed two split-art backpacks using official artwork from each game. Translating detailed fantasy and science-fiction illustrations onto three-dimensional products required careful consideration of seams,...
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
|Sophii Jones
MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
The campaign highlighted the collections’ dice, backpacks, apparel, accessories, stickers and other launch products. Together, the graphics created a cohesive promotional presence that could support digital advertising, email marketing, e-commerce...
MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
MMG × Paizo PAX Launch Party: Multi-Format Ad Campaign
|Sophii Jones
Biome Dice: Kickstarter Banner Campaign
I developed a consistent, nature-inspired visual system that united the different ecosystems while giving every biome and product collection its own identity. The assets were adapted for Kickstarter, social media,...
Biome Dice: Kickstarter Banner Campaign
Biome Dice: Kickstarter Banner Campaign
|Sophii Jones
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Creators share their experiences through videos, photographs, tags and collaborative posts that also appear across the Eyewear Junkie social channels. Featured Wichita collaborators include Garrett Von Flue and Jen Cole,...
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Eyewear Junkie | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
|Sophii Jones
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Creators share their experience through videos, photographs, tags and collaborative posts that also live on the Specs social channels. This gives the brand an expanding library of authentic content featuring...
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
Specs Eyewear | Wichita Looks Better Local: Turning Influencer Content Into In-Store Sales
|Sophii Jones
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
Every infographic explained the individual design decisions behind its featured collection, including the cultural meaning of the dice symbols, the stone or glass selected for the dice, and the wood...
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
Dice Around the World: Cultural Infographic Design for a $100K+ Kickstarter
|Sophii Jones
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
I conceived, pitched, developed, and managed the Friendship Lamps Social Pop-Up—an experiential influencer activation created to introduce more people to Friendship Lamps, generate authentic creator content, and build meaningful relationships...
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
Friendship Lamps Social Pop-Up: An End-to-End Influencer Brand Activation
|Sophii Jones
Specs Father’s Day Billboard Campaign
The campaign included both multi-location and “Local Since 2002” variations while maintaining a consistent Specs identity. One concept was selected for the final campaign and displayed in Wichita, Kansas.
Specs Father’s Day Billboard Campaign
Specs Father’s Day Billboard Campaign
|Sophii Jones
Specs Back-to-School Billboard Campaign
Each version maintains a consistent campaign identity while adapting its supporting message for the intended audience and placement. The final artwork uses high-impact typography, strong contrast, and distance-friendly readability.
Specs Back-to-School Billboard Campaign
Specs Back-to-School Billboard Campaign
|Sophii Jones
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
For the collection’s first phase, I designed two split-art backpacks using official artwork from each game. Translating detailed fantasy and science-fiction illustrations onto three-dimensional products required careful consideration of seams,...
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
Misty Mountain Gaming x Paizo's Officially Licensed Pathfinder & Starfinder Backpacks
|Sophii Jones
