Role: Marketing Director and Graphic Designer
Company: Misty Mountain Gaming
Deliverables: 16 cultural infographics, Kickstarter campaign graphics and printed educational cards
Timeline: Fall 2024
Campaign: Dice Around the World
Result: More than $100,000 raised

Misty Mountain Gaming developed Dice Around the World, a Kickstarter campaign featuring 16 tabletop gaming collections inspired by cultures from around the world. The campaign raised more than $100,000.

As Marketing Director and Graphic Designer, I led the campaign’s marketing and designed its visual assets. While my work covered the Kickstarter campaign as a whole, this portfolio feature focuses specifically on the detailed cultural infographics I created for each collection.

Every infographic explained the individual design decisions behind its featured collection, including the cultural meaning of the dice symbols, the stone or glass selected for the dice, and the wood chosen for the coordinating dice vault. The goal was to help backers understand not only what they were purchasing, but also the research, symbolism, and creative reasoning behind each element.

The dice collections were developed in-house by the Misty Mountain Gaming team. Cultural consultants reviewed and fact-checked the symbols, references, and supporting information before launch to help ensure each culture was represented thoughtfully and accurately. I translated that research into clear, visually engaging educational graphics that made detailed information approachable and easy to explore.

The infographic series gave the campaign a consistent visual system while allowing each collection to maintain its own identity, materials, colors, and cultural story. These graphics supported product education, campaign storytelling, social media marketing, and the overall Kickstarter presentation.

Versions of the infographics were also produced as physical cards and included with qualifying collections for Kickstarter backers. After the campaign, the cards continued to accompany select Dice Around the World purchases for a period following the collections’ launch on the Misty Mountain Gaming website.

By combining cultural research, educational design, product storytelling, and campaign marketing, the infographic series helped customers connect more deeply with all 16 collections while supporting a Kickstarter that ultimately generated more than $100,000.

Disclaimer | Portfolio work displayed to document design contributions by Sophie Jones and/or Jupiter House. All trademarks, logos, product names, licensed artwork, and other third-party materials remain the property of their respective owners; no ownership of third-party intellectual property is claimed, and no affiliation or endorsement is implied beyond the client, employment, collaboration, or licensing relationship identified in each project.

Visit the Dice Around the World Kickstarter page to see all of the visuals that I designed.