Role: Billboard and Campaign Designer
Client: Specs Rx
Deliverables: Five billboard concepts and production-ready artwork
Campaign: Father’s Day 2026
Market: Wichita, Kansas

For Father’s Day 2026, Specs Rx Eyewear needed a billboard campaign that combined an emotional, family-focused message with strong roadside visibility.

I developed five concepts featuring different compositions, brand statements, and location messaging. Each design used warm father-and-son imagery, high-contrast typography, and a clear visual hierarchy for quick readability at a distance.

The campaign included both multi-location and “Local Since 2002” variations while maintaining a consistent Specs identity. One concept was selected for the final campaign and displayed in Wichita, Kansas.

Disclaimer | Portfolio work displayed to document design contributions by Sophie Jones and/or Jupiter House. All trademarks, logos, product names, licensed artwork, and other third-party materials remain the property of their respective owners; no ownership of third-party intellectual property is claimed, and no affiliation or endorsement is implied beyond the client, employment, collaboration, or licensing relationship identified in each project.