Role: Marketing Director and Graphic Designer
Company: Misty Mountain Gaming
Deliverables: More than 15 campaign banners adapted for web, social media, email, advertising and print
Campaign: Biome Dice Kickstarter
Result: Fully funded within 30 minutes

As Marketing Director at Misty Mountain Gaming, I led the marketing and designed more than 15 web and social banners for the Biome Dice Kickstarter.

The collection and its products were created by A.J. Willoughby. I translated that vision into campaign graphics featuring the individual biomes, dice sets, accessories, backer rewards, launch messaging and conservation focus.

I developed a consistent, nature-inspired visual system that united the different ecosystems while giving every biome and product collection its own identity. The assets were adapted for Kickstarter, social media, the Misty Mountain Gaming website, product listings, email marketing, Google Ads and print promotion.

Together, the graphics created a cohesive campaign presence across every customer touchpoint and helped communicate the collection’s products, environmental themes and rewards. The Kickstarter reached full funding within 30 minutes of launch.

Disclaimer | Portfolio work displayed to document contributions by Sophie Jones and/or Jupiter House. All trademarks, logos, product names, licensed artwork, and other third-party materials remain the property of their respective owners; no ownership of third-party intellectual property is claimed, and no affiliation or endorsement is implied beyond the client, employment, collaboration, or licensing relationship identified in each project.