We developed Wichita Looks Better Local, an ongoing influencer campaign connecting Specs Eyewear with recognizable local creators who reach different communities throughout Wichita. The campaign is designed to build brand awareness, generate authentic social content and turn online engagement into in-store sales.

I research and invite each creator, coordinate their visit with the Specs team and manage the collaboration. During the activation, a dedicated team member provides a personalized frame-styling experience, helps record content and assists the creator in selecting a complimentary pair of glasses.

Creators share their experience through videos, photographs, tags and collaborative posts that also live on the Specs social channels. This gives the brand an expanding library of authentic content featuring familiar Wichita faces.

Because eyewear purchases are completed in-store, the campaign includes a simple referral incentive. Customers receive 10% off when they visit a Specs location and mention the creator whose content inspired them. This connects social visibility with store traffic while helping the brand identify which creator partnerships generate customer interest.

Disclaimer | Portfolio work displayed to document contributions by Sophie Jones and/or Jupiter House. All trademarks, logos, product names, licensed artwork, and other third-party materials remain the property of their respective owners; no ownership of third-party intellectual property is claimed, and no affiliation or endorsement is implied beyond the client, employment, collaboration, or licensing relationship identified in each project.