Role: Billboard and Campaign Designer
Company: Specs Rx
Deliverables: Three billboard variations and production-ready artwork
Campaign: Back to School
Market: Wichita and Hutchinson, Kansas

Specs Rx needed an attention-grabbing back-to-school billboard campaign that would remain clear and readable at a glance. I created a bold, large-format design featuring a student wearing eyewear, a vibrant red palette, and a strong visual hierarchy leading from the campaign message to the Specs logo. The layout balances the model, headline, branding, and location information without feeling overcrowded.

Three coordinated versions were developed for different placements and messaging needs: “At Waterfront Since 2005,” “Local Since 2002,” and a multi-location variation featuring Towne East, Waterfront, New Market Square, and Hutchinson.

Each version maintains a consistent campaign identity while adapting its supporting message for the intended audience and placement. The final artwork uses high-impact typography, strong contrast, and distance-friendly readability.

Disclaimer | Portfolio work displayed to document design contributions by Sophie Jones and/or Jupiter House. All trademarks, logos, product names, licensed artwork, and other third-party materials remain the property of their respective owners; no ownership of third-party intellectual property is claimed, and no affiliation or endorsement is implied beyond the client, employment, collaboration, or licensing relationship identified in each project.