Role: Product Designer, Marketing Director and Graphic Designer
Companies: Paizo, Inc. and Misty Mountain Gaming
Deliverables: Mobile, desktop and email advertising suites
Campaign: PAX Pre-Order Launch Party
Collections: Pathfinder and Starfinder

I designed a complete cross-channel advertising package for Misty Mountain Gaming and Paizo, Inc’s Pathfinder and Starfinder launch party surrounding PAX. The campaign promoted the officially licensed collections, pre-orders and event through coordinated mobile, desktop and email graphics.

Each asset was adapted to its placement while maintaining a consistent visual identity across formats. I balanced licensed artwork, product photography, co-branding, event messaging and calls to action within layouts ranging from narrow website banners to mobile graphics and large email compositions.

The campaign highlighted the collections’ dice, backpacks, apparel, accessories, stickers and other launch products. Together, the graphics created a cohesive promotional presence that could support digital advertising, email marketing, e-commerce placements and the broader nationwide launch campaign.

Beyond designing the advertising, I also designed the products within both officially licensed collections, including the dice, and led their marketing. My work extended across product development, visual design and digital and physical promotional campaigns for Pathfinder and Starfinder.