Hutchinson Looks Better Local: Celebrating the Faces of Hutchinson

Role: Marketing Partner and Graphic Designer
Company: Specs Rx
Campaign: Hutchinson Looks Better Local

After launching Wichita Looks Better Local, we brought the campaign to Hutchinson with a new series of billboards for Specs. Hutchinson Looks Better Local celebrates the people who make the community special and helps represent the Specs location through familiar local faces.


The billboards feature Glen Grunwald of KWBW, Dan the Mattress Man and Kevin Brown. Each design pairs a Hutchinson community member with the “Shops at Specs” message, connecting the campaign to the people and businesses that call the area home.


Sophii designed the billboard graphics as an extension of the Wichita campaign, adapting the concept to highlight Specs in Hutchinson. Together, the two campaigns show how a local spotlight can grow while staying connected to the communities it represents.